Do It Yourself Search Engine Marketing
- Choose the appropriate search engines to advertise on (2 hours)
- Initial research of appropriate keywords (6 hours)
- Create advertising copy for each search engine (different rules for each one) (5 hours)
- Daily management of keyword bids and budget (12 hours/month)
- Monthly optimization of keywords, advertising copy (4 hours/month)
- Multiple bills from multiple search engines (1 hour/month)
That's 30 hours of your time in the first month!