Banner Tips
Experience has shown that banners are much more effective when they point to a specific page that expands upon the message revealed in the banner advertisement. An enticing banner will drive customers to your site, but the first page that visitor sees can have a huge impact on your visitor to customer conversion ratio. Successful banners click to pages that are set up with call-to-actions validating the advertisement and allowing that viewer to say "Yes, I'm interested" in the most efficient way. This can be done with coupons to be printed, e-forms to complete and submit, or contact information provided within that specific page.